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Wednesday, October 7, 2026
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The artist gives his £25k prize award winnings to independent live spaces

The singer accepting the award in the North East
Sam Fender received the prestigious award last month in the North East

The artist has handed over the entirety of his £25,000 honor cash to the MVT, which functions to preserve the United Kingdom's grassroots music venues.

He was awarded the award on mid-October as his third album People Watching was declared the best record of the last 12 months.

Fender has decided to give the cash to the trust, in acknowledgment of the vital role small stages had in his initial steps.

"I couldn't be pursuing my current career if it hadn't been for all the shows I did around the area, and further afield, when I was starting out," said the artist. "These venues are legendary, but they are in difficulty."

Beginning in 2023, over 150 of these locations have permanently closed – roughly 16% of the whole industry in the UK.

Recently, major artists such as Pulp, Coldplay, Katy Perry and Sheeran have all backed the trust in its efforts to help venues survive, by including a modest fee to their admission fees, which benefits independent venues.

Fender also participated, collecting over £100k on his recent tour to assist thirty-eight grassroots venues across England, Scotland, and Wales.

The money supported venues that were confronting imminent closure due to challenges stemming from flooding, blazes and family tragedies, as well as regulatory hurdles, court cases and neighbor objections.

Some locations received funding support in upgrading amenities and gear that positively impacted artists and fans.

"The notion that funds from concerts in large arenas helps the local stages, where it all starts for musicians like me, is just common sense," Sam Fender has commented.

Pulp performing
The group are among the artists who donated their honor funds to non-profits

The musician is far from the only musician to give his honor funds to good deeds.

When the band received the trophy in the mid-90s for their release the album, frontman the singer announced that the band would contribute their winnings to the charity War Child.

During 2002, musician she split her award across multiple organizations, such as the children's charity and a charity for Sickle Cell.

"And I contributed a thousand pounds to the center, to their classes, because I trained in gymnastics when I was growing up and they needed updated gear," she shared with the media.

Two years ago, the band gave their prize money to the youth organization that nurtured their act, in addition to other local music groups.

And winners that year the group contributed their award to a multiple sclerosis charity after a acquaintance was diagnosed the disease.

"Winning was sufficient," stated vocalist Heather Small. "The prize was the extra but we could do without the cherry, because we had the cake. So our success impacted somebody else's life."

Last week, the MVT revealed it had saved two small stages in the South East, by placing them under community ownership.

The Joiners in that area and The Croft in Bristol were purchased under the public acquisition scheme, which is backed by a national body and music fans who buy "shares" in the properties.

JC
By

Jesse Clarke MD

Elena Vance is a seasoned mountaineer and outdoor writer with over a decade of experience exploring the UK's peaks and trails.

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