TikTok is introducing a updated setting that permits them to lessen the amount of AI-made media appearing in their streams. This step comes as the company revealed that it presently contains in excess of 1 billion content made with AI.
Testing and Rollout
The update is being tested over the next few weeks before a full-scale rollout. This shift coincides with a surge in content created by AI, driven by emerging video-generation tools.
The Broader AI Trend
Studies have shown that nearly one in 10 of the most rapidly expanding channels on another major platform exclusively feature content made by AI. A significant portion of this material is considered low-quality AI content, a label for poor-quality, mass-produced content that is often absurd or dreamlike.
Our research shows that a lot of users enjoy content created using AI tools, from digital art to informative clips, and we want to give people the option to adjust the amount of that, depending on their own choices,” stated a platform representative.
Volume and Proportions
TikTok announced that there are currently 1.3bn videos on its service labeled as artificially created. In total, more than 100 million pieces of content are added to the service daily, making clips made by AI a relatively small percentage of its total content library.
How to Adjust Settings
Viewers will be capable of reduce or increase the level of AI-generated videos they view by using the topic control option in the application and selecting AI-made media. Additional categories that can already be modified under the filter include current affairs, style, cosmetics, and movement.
Platform Guidelines
TikTok’s rules require content makers to tag lifelike AI-made content, and it prohibits dangerous deepfakes of celebrities or critical incidents. Any realistic AI video that is without a tag can be deleted under its community policies.
In addition, the platform will now attach an AI-generated tag to content made using its proprietary AI systems, or flagged by an collaborative effort for identifying artificial media. This action is aimed to stop users from trying to evade the tagging system.
Educational Initiatives
TikTok is additionally establishing a $2 million educational fund for experts and groups to develop educational content about ethical AI use. This project will assist charitable organizations specializing in educating programming and robotics.
Moderation Strategy
The video-sharing app has supported its content review process, following debate over plans to lay off a large number of review team members in Britain. The company is planning to eliminate 439 jobs in its content moderation division in the UK capital, with labor groups and internet security professionals voicing alarm that humans are being replaced by automated systems.
A trust and safety lead explained that people-led review would continue to be important, but automated tools can shield workers by filtering out the most graphic content before it has to be seen by humans. TikTok stated a 76% decrease in disturbing and violent content seen by content reviewers over the previous year due to the use of its automated systems.
“We think that it’s essential to balance staff and AI to keep the platform safe,” she said. “We’ll have staff as part of that process, but we additionally believe it’s very important to limit contact with harmful content as rapidly, which is where a significant AI assistance is really helping us operate efficiently.”